If you’re tired of posting “just to post,” it might be time for a real content strategy. Instead of scrambling for ideas week to week, let’s build a plan that serves your audience and your business.

I help businesses and organizations develop practical, human-centered content strategies that make it easier to show up consistently and make sure your efforts are pointing in the right direction.

What a Strategy Includes

Together, we’ll shape a plan that can include:

Audience clarity: who you’re talking to and what they care about

Core content pillars tied to your services, values, and goals

Keyword research and content calendar

Ideas for series and recurring segments to make planning easier

Guidance on repurposing one piece of content into many (videos → reels → blogs → emails)

Simple systems for tracking performance and learning what works over time

You’ll walk away with a documented strategy you can hand to your team, a freelancer, or use yourself as a guide, not a rigid rulebook, but a flexible playbook.

Built Around Your Capacity

Some organizations have a dedicated marketing person. Others have “whoever has a spare hour.” I design content strategies that respect your capacity, resources, and comfort level with being on camera or online.

We’ll talk openly about what you can realistically maintain and build a plan that fits, so it’s something you can actually follow, not something that burns you out.

Social Media and Content Consulting

You’re already posting. Maybe even getting some traction. But you know your social media and content could be doing more and bringing in better customers, telling your story more clearly, and supporting the rest of your marketing instead of feeling like a chore.

That’s where my Social Media & Content Marketing Consulting comes in.

I’ve grown my own audience from a few hundred followers to tens of thousands by leaning into storytelling, consistency, and a strategy that fits real life. I continue to grow my social and content platform and often get requests to help Finger Lakes businesses and organizations do the same without trying to copy big-agency tactics that don’t fit your size, budget, or personality.

What We Can Work On Together

Depending on your needs, consulting can include:

Social media and content audits (what’s working, what’s not, and why)

Recording video and audio for social media

Clarifying your brand voice so you sound like you on every platform

Tightening up your offers and calls-to-action so posts lead somewhere

Creating a realistic posting rhythm you (or your team) can sustain

Reviewing analytics and turning the numbers into simple next steps

Brainstorming campaigns around events, launches, or seasons

Sessions can be one-time deep dives, recurring check-ins, or short-term sprints around a specific project. My goal is to give you practical ideas and systems you can use right away not a jargon-filled slide deck that collects dust.

Rooted in the Finger Lakes

I live and work right here, so I understand the rhythms of local tourism, the nonprofit landscape, and the realities of running a small business in this region. Together, we’ll shape your content so it connects with the actual people you want to reach like neighbors, visitors, customers, and supporters.

Ready to sharpen your presence?

Reach out using the contact form below or email me at booking (at) jeremiahcraig.com and let’s talk about what consulting could look like for you.